I am Abdoulaye Hello! I'm Abdoulaye, marketer and business dev, now based in Dubai. business developer & marketer Download CV
Design, business &
some magic
Revo Wallet - Fintech
Agroci beverages - Social Media
Richard's Restaurant - Photography
Suzuki By Socida - Digital Marketing
Revo Wallet - Fintech
Type
Fintech
Date
27.05.2023
Role
Business Developper
Client
Revo Wallet Abidjan
Working with Revo Wallet Abidjan marked a pivotal moment in my business dev career. As a Business Developer, I combined market analysis with innovative strategy, but mainly design thinking to tackle challenges head-on. Collaborating with talented teams, I transformed hurdles into growth opportunities and reinforced my dedication to pushing the boundaries of digital finance.
The challenge
Implementing Revo Wallet’s facial recognition payment solution in Ivory Coast was challenging. I faced user skepticism about biometric payments, as many worried about data privacy and security. To overcome this, I worked with local banks and regulators to ensure seamless integration and robust protection of personal data.
My solution
I tackled the challenges by partnering with local banks, regulators, and tech experts to integrate Revo Wallet’s facial recognition system into the existing payment infrastructure. I also led targeted education campaigns to showcase robust data privacy measures, easing consumer concerns and building trust.
Client's feedback
Working with Abdoulaye is a pleasure. His strategic approach and innovative mindset helped us overcome local skepticism regarding facial recognition payments in Ivory Coast. He built key partnerships with banks and regulators and led education campaigns that reassured consumers about data security. His contributions have been instrumental to our ongoing success.
Agroci Social Media
Type
Social Media Management
Date
18.07.2024
Role
contractor
Client
Agroci
I led the marketing strategy and social media management for Agroci, a key beverage distributor in Côte d'Ivoire. My role covered Pepsi, the globally recognized soda; Pressea, a locally produced natural fruit juice; and Kirène, a premium water brand. Through engaging content, targeted ad campaigns, and effective brand positioning, I successfully enhanced their market presence and consumer engagement.
The challenge
The key challenge was establishing Pressea and Kirène in a competitive market dominated by international brands. As new local products, they lacked brand recognition, making it difficult to gain consumer trust and market share. Additionally, differentiating them from existing alternatives required a strong and authentic brand identity.
My solution
I crafted a data-driven digital strategy to position Pressea and Kirène as high-quality, locally made alternatives. By leveraging compelling storytelling, influencer collaborations, and precise ad targeting, I enhanced visibility and brand credibility. These initiatives drove significant engagement and customer adoption.
Client's feedback
Abdoulaye's expertise in digital marketing helped us successfully launch and position our brands in a highly competitive market. His strategic vision and creative execution significantly boosted our online presence and consumer trust, translating into real business growth.
Richard's Restaurant
Food Photography and SMM
HTML template
Date
06.11.2023
Role
Contractor
Client
Richard's Restaurant Abidjan
I handled the marketing and social media strategy for Richard’s Restaurant, an upscale cigar lounge and fine dining venue. My focus was guiding professional photography to capture French culinary artistry, the epicurean lifestyle, and the refined atmosphere. These high-quality visuals were used in social media campaigns, reinforcing the restaurant’s luxurious identity and appeal.
The challenge
The challenge was positioning Richard’s Restaurant as a premier luxury dining and cigar lounge in a competitive market. As a high-end establishment, it needed to communicate exclusivity while attracting discerning guests who appreciate fine dining, premium cigars, and wines.
My solution
I developed a photography-driven strategy highlighting gourmet dishes, rare cigars, and curated wine selections. These images became the core of an engaging social media campaign, shaping a strong visual identity that boosted brand prestige, engagement, and high-end clientele attraction.
Client's feedback
Abdoulaye’s digital marketing and visual storytelling expertise brought Richard’s Restaurant to life. His strategy helped us attract the right audience and reinforced our status as a premier fine dining and cigar lounge destination.
Suzuki by Socida
Type
Illustrations
Date
23.05.2024
Role
Illustrator
Client
Editorial
I managed the digital marketing strategy for Socida, a leading automobile dealership in Abidjan. My focus was on enhancing the visibility of Suzuki under Socida’s brand, differentiating it from competitors also selling Suzuki models. Through targeted content, strategic social media campaigns, and engaging storytelling, I reinforced Socida as the trusted name for Suzuki in Côte d'Ivoire.
The challenge
The main challenge was standing out in a market where multiple dealerships offered Suzuki vehicles. With several competitors selling the same brand, it was crucial to position Socida as the exclusive and most reliable choice for customers seeking Suzuki in Abidjan.
My solution
I developed a bold communication strategy centered around the tagline "Ma Suzuki, c'est Socida." This campaign emphasized trust, expertise, and the dealership’s official status. I leveraged digital advertising, social media content, and customer testimonials to reinforce brand loyalty and drive engagement, making Socida the go-to dealership for Suzuki.
Client's feedback
"Abdoulaye’s digital marketing expertise played a crucial role in positioning Socida as the leading Suzuki dealership in Abidjan. His strategic approach and creative execution brought measurable results, strengthening our brand recognition and customer trust."
They all wonder
who i am
Abdoulaye Kouao-Bile
Hey! I’m Abdoulaye — a results-driven Ivorian Marketing and Communication Specialist now thriving under the Dubai sun. For almost four years, my team and I have been busy crafting, shaping, and positioning brands across the globe. Who knows? Yours might just be our next
big success!
Creating
impactful projects
360-degree
marketing
Crafting seamless brand stories across every platform.
Business
development
Driving growth through strategic partnerships and opportunities.
Proporty
management
Overseeing and maintaining real estate assets efficiently.
Gold
brokerage
Facilitating buying and selling of gold for investment.
I call it the
journey
Work experience
04.
Head of Management (HoM)
Sep - Mid Dec 2024
I oversee operations and lead teams to achieve strategic goals.
Nowmade Dubai vacation home rental
03.
Specialist in Communication (SCom)
Feb 2022 - Aug 2024
I craft impactful messages and foster strong audience connections.
PSNDEA | World Bank Project in Ivory Coast
02.
Marketing Project Manager (MpM)
Jan - Sep 2021
I plan, execute, and optimize marketing projects for success.
Thinking Box NYC agency
01.
Media Creator & Community Manager
(M.C & C.M)
Jan - Dec 2020
I create engaging content and nurture vibrant online communities.
PicsGraphic Montreal, Lebanon and Abdijan agency
My education
03.
MBA in International Business
2022 - 2023
A program focused on global markets, business expansion, and international trade strategies.
Nextford University, USA Washington DC02.
B.A. in Visual Communication
2020 - 2022
An education centered on visual storytelling, branding, and multimedia design expertise.
Commercial and Information Technology School,Ivory Coast
01.
H.D in Visual Communication
2019
A qualification that sharpens creative skills, design techniques, and media production mastery.
Commercial and Information Technology School,Ivory Coast
Tools that love being used by me
Adobe CC
Meta
Tik Tok
Mailchimp
Manychat
Semrush
Analytic
Notion
What they say about me
Abdoulaye is an exceptional strategist! His expertise and strong communication skills were invaluable assets that contributed to the success of these initiatives, he played a key role in the success of PSNDEA with the agricultural actors.
Abdoulaye is a marketing wizard! His creative vision on the digital strategies of the branches of our group bring our brands a soul, making a real impact. A truly inspiring and effective collaboration.
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